Pas Normal Studios

Some people are just cool. It’s effortless. Pas Normal Studios is the cool kid . Unlike those try hard cool kids, Pas Normal Studios has good reason to be happy with themselves, because it is confident, handsomely modern and does not care what other people think. 

What’s is Pas Normal Studio (PAS)? In essence, is a Copenhagen based cycle-ware company. The name tells it all, ‘Normal’. Not trying too hard; comfortable in their ‘own skin’. Whilst not limited to cycle-ware, as they are branching out to urban-ware , PAS is mostly known for its somewhat minimal yet graphic design like road cycling kit. For design geeks, PAS best uses typography as a fundamental element of the design. Along the strong presence of typography, colour also defines PAS. Elegant colour. Earthy and muted, not the fluorescent bling those other brands are crying out for attention to use. It’s typography and colour that somehow makes you faster (or at least like you’re not trying as hard) on the bike . A PAS rider just guides through the peloton. Get it . PAS is not Lycra-ware, its cool-ware. 

Warning. If you are little chubby, PAS may not be quite right for you. PAS is so cool they do not cater to everyone, they just cater to slim road gazelles. Admittedly they do have two fitting styles (Essential and Mechanism ) but these are slim and extra slim. 

Enough, l’m in danger of sounding like groupie. Take a look PAS Normal and take a look at the videos that celebrate the simplicity of cycling and a lifestyle outdoors. 

S.W